Monday 7 March 2016
The Star Wars: The Force Awakens Guide to Great Franchise Marketing
http://screenrant.com/star-wars-7-force-awakens-marketing-franchises-trailer/
Sunday 6 March 2016
Disability
At the beginning of 'Coming Round the Mountain' the first things that is obvious is the fact the room is divided. The left side is the side of the disabled brothers, Ben, who's side of the room is colourful with teddy bears, a child's room, making him seem abnormal as him. His brother, David(who are similar ages), is the complete opposite as his side of the room is dark. This could be a representation of what he thinks. The medium pan showing his face being calm and collected during his inner dialogue, however the fact that he is thinking about 'killing his brother' shows his true inner hatred. This makes your feel sorry for Ben as you know it isn't his thoughts he is this way making him the Victim. Ben however has a victimising shot as you watch him sleep during Davids inner dialogue, this is too show that even though helpless Ben has some sort of power over his Davids life as he had been given individual time on the camera despite . The music in this scene almost seems to be mocking, it has a slight jolly beat mixed with a slow tune, a representation of both brothers at this time, the disabled Ben being happy and jolly whereas Davids is the slow sad tune.
Next there is a montage edit of black and white depicting the evolution process for the human race, and this with the diegetic overdubbed narration is extremely significant to how able and disabled are compared, Our narrator is infering in the montage that his brother was a mistake in human evolution, connotating to that natural selection will eventually be he end, foreshadowing to when later in the clip he is left to fight for himself. This montage represents abled people to be proper people and how humans should be, and disabled to be mistakes and mutations in evolution.
In the Kitchen the first things your made aware of is Ben. The closeup of his face to make David's description of a 'potato of eye tentacles' an emphasis to make his brother seem like the typical ugly disabled stereotype. But you only really get to see Davids reaction for a short second before the going back to Ben, this constantly happens throughout the whole clip meaning that Ben has the prominence as even if he is not the main focus, the composition has been set so that Ben is in the middle in order to give him power. Although this power is not due to dominance more too the fact that there life revolves around Ben. This would relate to the music as the music seems happy and unaware of the tense scene around them much like Ben. Ben however has a stylish, slurred speech, once again victimising Ben. David however seemed to turn it so that Ben was the villain and everyone was on his side, against David. The Shot reverse shots between David and his parents showed his obvious tension between them but it also separated Ben from the typical conversation as, previously shown, he is slow during his conversation and typically an argument wouldn't involve a disabled person such as Ben as it would upset them so it separates him from 'normality', making him abnormal, no matter how average looking the scene around him is. When Ben is eating this breakfast the foley of the clanking spoon gives this the typical morning feel despite the fact that the music and scenario portrays otherwise.
The bus stop shows the greatest differences between the two siblings. The long spot showing not only great distance between the two but also comparisons in them. David being a typical teenager; stroppy, moping as he walks to the bus stop but he also walks fast to try and avoid his brother behind him. Ben however is short and seems to be talking quick happy steps in order to get to his brother ahead, showing admiration to his brother which isn't returned, making Ben look like the victim as he is pushed aside by someone he admires most. Then at the bus stop crowded with other teenagers Ben starts playing with a toys, an innocent childish act that makes him seem abnormal in a crowded area of unruly teenagers. The music then returns to how it was originally, its mocking tone of seeming happy and sad all at the same time. When sitting at the bus stop it is a medium shot to make sure that they both have equal power, never shown separately.
When the scene cuts to Ben riding a bike Davids annoyance is clear as he thinks Ben is much more work that neccessary as he isn't a 'cat or a houseplant'. Once again this is from Davis perspective, but when trying to make ben seem like a villain he turns him into a victim as David'd obvious hatred leads Ben to get hurt as he shoots him with a toy gun. His screams being heard. David had more prominence in this shot but this was to show the power he wanted but he still wasn't getting as much importance as it still let Ben have a powerful shot.
When the scene changes to David up a tree, it is clear he is annoyed by a his brothers inability to do anything by himself meaning he has to do everything for him. This put Ben in the villain position as this scene is from Ben's perspective meaning that he victimises himself as he feels sorry for himself, as he is stuck untangling a kite from a tree as his brother waits with his ice cream. The shot on his brother however is a high angle shot meaning, making it look like he has little power over David.
In conclusion, coming down the mountain seems to represent disabled people in many different ways. It includes many different perspectives that of the average brother, David, who seems to think his brothers disability makes him abnormal, a villain, ugly and a nuisance in his life. Then you have sympathetic view showing him to be the victim everyone around him seems to see apart from his self centred brother. All in all overall it shows teenagers to be unsympathetic and quite evil to disabled people, like Ben, whereas it shows adults to be more considerate and understanding to his condition. This leading me too the conclusion that this Clip mostly conforms to the stereotypes of disability.
Next there is a montage edit of black and white depicting the evolution process for the human race, and this with the diegetic overdubbed narration is extremely significant to how able and disabled are compared, Our narrator is infering in the montage that his brother was a mistake in human evolution, connotating to that natural selection will eventually be he end, foreshadowing to when later in the clip he is left to fight for himself. This montage represents abled people to be proper people and how humans should be, and disabled to be mistakes and mutations in evolution.
In the Kitchen the first things your made aware of is Ben. The closeup of his face to make David's description of a 'potato of eye tentacles' an emphasis to make his brother seem like the typical ugly disabled stereotype. But you only really get to see Davids reaction for a short second before the going back to Ben, this constantly happens throughout the whole clip meaning that Ben has the prominence as even if he is not the main focus, the composition has been set so that Ben is in the middle in order to give him power. Although this power is not due to dominance more too the fact that there life revolves around Ben. This would relate to the music as the music seems happy and unaware of the tense scene around them much like Ben. Ben however has a stylish, slurred speech, once again victimising Ben. David however seemed to turn it so that Ben was the villain and everyone was on his side, against David. The Shot reverse shots between David and his parents showed his obvious tension between them but it also separated Ben from the typical conversation as, previously shown, he is slow during his conversation and typically an argument wouldn't involve a disabled person such as Ben as it would upset them so it separates him from 'normality', making him abnormal, no matter how average looking the scene around him is. When Ben is eating this breakfast the foley of the clanking spoon gives this the typical morning feel despite the fact that the music and scenario portrays otherwise.
The bus stop shows the greatest differences between the two siblings. The long spot showing not only great distance between the two but also comparisons in them. David being a typical teenager; stroppy, moping as he walks to the bus stop but he also walks fast to try and avoid his brother behind him. Ben however is short and seems to be talking quick happy steps in order to get to his brother ahead, showing admiration to his brother which isn't returned, making Ben look like the victim as he is pushed aside by someone he admires most. Then at the bus stop crowded with other teenagers Ben starts playing with a toys, an innocent childish act that makes him seem abnormal in a crowded area of unruly teenagers. The music then returns to how it was originally, its mocking tone of seeming happy and sad all at the same time. When sitting at the bus stop it is a medium shot to make sure that they both have equal power, never shown separately.
When the scene cuts to Ben riding a bike Davids annoyance is clear as he thinks Ben is much more work that neccessary as he isn't a 'cat or a houseplant'. Once again this is from Davis perspective, but when trying to make ben seem like a villain he turns him into a victim as David'd obvious hatred leads Ben to get hurt as he shoots him with a toy gun. His screams being heard. David had more prominence in this shot but this was to show the power he wanted but he still wasn't getting as much importance as it still let Ben have a powerful shot.
When the scene changes to David up a tree, it is clear he is annoyed by a his brothers inability to do anything by himself meaning he has to do everything for him. This put Ben in the villain position as this scene is from Ben's perspective meaning that he victimises himself as he feels sorry for himself, as he is stuck untangling a kite from a tree as his brother waits with his ice cream. The shot on his brother however is a high angle shot meaning, making it look like he has little power over David.
In conclusion, coming down the mountain seems to represent disabled people in many different ways. It includes many different perspectives that of the average brother, David, who seems to think his brothers disability makes him abnormal, a villain, ugly and a nuisance in his life. Then you have sympathetic view showing him to be the victim everyone around him seems to see apart from his self centred brother. All in all overall it shows teenagers to be unsympathetic and quite evil to disabled people, like Ben, whereas it shows adults to be more considerate and understanding to his condition. This leading me too the conclusion that this Clip mostly conforms to the stereotypes of disability.
Subscribe to:
Posts (Atom)