Film Rights (franchise, sequel, book etc) star wars franchise and sequel
Film Budget $200,000,000
Prodution Company (Warner Bros, Film Four etc) Lucas Film, Bad robot, truenorth productions
distributed by: Walt Disney
Director JJ Abrams
Main Star 1 (Plus other films) Adam Driver (what if)
Main Star 2 (Plus other films) John Boyega (Attack the block)
Brief Storyline
Thirty years after defeating the Galactic Empire, Han Solo (Harrison Ford) and his allies face a new threat from the evil Kylo Ren (Adam Driver) and his army of Stormtroopers.
Production Details
In October 2012, he sold his production company Lucasfilm and with it the Star Wars franchise to Disney. Speaking alongside the new Lucasfilm president Kathleen Kennedy, Lucas said: "I always said I wasn't going to do any more, and that's true, because I'm not going to do any more. But that doesn't mean I'm unwilling to turn it over to Kathy to do more."
As creative consultant on the film, Lucas attended early story meetings and advised on the details of the Star Wars universe. Among the materials he turned over to the production team were his rough story treatments for Episodes VII–IX; he later stated that Disney had discarded his story ideas and that he had had no further involvement with the film. Lucas' son Jett told The Guardian that his father was "very torn" about having sold the rights to the franchise, despite having hand-picked Abrams to direct, and that his father was "there to guide" but that "he wants to let it go and become its new generation." In November 2015, Lucas said that Disney was "not that keen" to involve him and conceded: "If I get in there, I'm just going to cause trouble because they’re not going to do what I want them to do, and I don’t have the control to do that any more, and all it would do is just muck everything up."
Episode VII's first screenplay was written by Michael Arndt.David Fincher] Brad Bird and Guillermo del Toro were considered as directors. J. J. Abrams was announced as the director in January 2013, with Lawrence Kasdan and Simon Kinberg as project consultants.The production announced the exit of Arndt from the project on October 24, 2013, and Kasdan and Abrams took over script duties.Abrams cited time concerns over the change of writers, and expressed relief that the release date was announced for December 2015 instead of a previously discussed summer release.Abrams and Kasdan both planned out the story while walking for miles in places like Santa Monica, New York City, Paris and London. The first draft was completed in six weeks.Abrams said that the key for the film was to return to the roots of the first Star Wars film and be based more on emotion than explanation. In January 2014, Abrams confirmed that the script was complete. In April 2014, Lucasfilm clarified that Episodes VII–IXwould not feature storylines from the expanded universe, though other elements could be included as with the TV series Star Wars Rebels.
Release date
(www.launchingfilms.com) Thursday 17th December - Bajirao Mastani and Sherpa-Friday
Competator film (released around the same month) Creed 15th January
Target audience 13, which demonstrates their audience is targeted at a large group of people that are less sensitive to action and violence, the audience would be main stream aspires who want to have a fun and enjoyable time, the 13 rating may have hindered the sales of the film as star wars is known for its convergence of different genres, having Lego star wars as a huge brand, and selling Star Wars toys at the Disney store but with a age rating higher than toy manufactures demographic, indexically signifying how Disney are aware of how big star wars is that older people and even younger people would buy the toys and other products due to how Star wars has effected pop culture and younger children are consumers of these toys as the original films came out when these children's parents were children, signifying how
What are the films main selling points? Star wars sequel, sequel to a trilogy of movies that are known in pop culture for improving how movies are made, the idea of reminiscence, and the original cast being apart of it, older and enthusiastic about it( Harrison Ford)
Example of Promotion 1 - The cast did a world tour, trying to market the film to the domestic audience which is the biggest consumption of film.
Example of Promotion 2 - give details https://www.facebook.com/StarWars/videos/1030579940326940/ is a 360 angle video where you are in a POV of someone going through this immerse world, this video was the first star wars promotion I witnessed, and the first 360 video I used and it blew me away personally, got me more involved in the film as I felt apart of this universe
Example of Promotion 3 - give details http://www.starwars.com/the-force-awakens/ loading like the famous title sequence, being able to do a virtual tour of one of the sets, making the world feel more immersive.
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